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The Honest Brief

The studio, photographer and model are already booked. We need a Christmas campaign that will work during New Years and January too. Go!

 

The Answer

At Peter Mark, we want you and your hair to shine all season long. So, weather you’re painting the town red or buying a gift card, you’ll be this seasons star.

 

We didn’t want this campaign to look like you’re run of the mill Christmas glitz and glam because the season isn’t about that for Peter Mark. Realistically, it’s about looking your best for the countless nights out and events during this time of year.

 

We brought this to life with print, window displays, radio and a stunning 10 second animation. Not bad, right? 

 

Art Director: Mickey Chan